OUR STORY

Our Story

who is soybu

Based in Denver, Colorado Soybu (Soy-boo) has been creating exceptional and inspired performance apparel since 1998. Soybu is active fashion for life on the go. Whether you’re working out or dressing for a special night out, our apparel is designed for performance, style and fit.

Our vision is simple – to empower men & women in their busy, active everyday lives so they look and feel stylish and comfortable. All day. Everyday. Our performance apparel is creatively designed to move seamlessly between everyday activities without sacrificing quality or style.

We believe a full life is about balance – balancing exercise with leisure and work with fun. Our designers apply this philosophy to the creation of apparel that combines the technical performance you need for your workout, with the style you want for business, travel and play. Our collection is brimming with special details that make our clothes fit better, look better and wear better. It all starts with performance - everything we make is rigorously fit tested to meet your standards for style and technical attributes.

The Soybu logo is inspired by the peace symbol. According to ancient philosophy, people around the world regard the peace symbol as a means of attracting good things into their lives. We take this wisdom to heart and stitch it into every item of clothing we make.

WHAT CUSTOMERS ARE SAYING…

I work out 5 days a week, and my beautiful Soybu clothing has looked fresh and new, and maintained its stretch for years––and dozens of washings. I add new pieces to my collection frequently, and I love the attention to detail and design features that make this clothing a beautiful as it is functional and comfortable

GLORIA